#60 | Workshop: How To Digitally Network

Have you ever wondered what my inbox looks like? This week on Coffee With Kim I’m sharing it all – with screenshots – the good, bad, and the robotic of networking on LinkedIn! I’ll be answering your FAQs, sharing the right and wrong ways to network, plus giving my personal strategy that will supercharge your connecting efforts. If you’re looking to expand your circle with quality connections, this is the workshop for you.

Digital Networking (the 3d’s) (05:57)

Unfortunately, we’re still in Covid times. That means our networking is limited to mostly digital interactions. But don’t worry, it’s not any less effective, especially when you apply these three rules: 

• Don’t Wait – “The best time to plant a tree was 10 years ago and the second best time is now.” Think of your network as a seed. As it grows into a tree the branches will spread and blossom, but we have to start by with the initial planting. 

• Dedicate Time – When was the last time you set aside time to network? I suggest doing so weekly, monthly, or quarterly. Don’t just add it to the ‘to do’ list. Make a date with yourself so you will actually follow through.

• Dive Into Profiles – Before sending a connection request, get to know the person by studying their profile. Find a mutual connection or interest because it’s clear when you don’t. For example, someone recently tried to connect with me over my “interest in machinery”. FYI, I do not have an interest in machinery…

2 Networking No No’s (17:41)

There are two networking no no’s you need to steer clear of. 

1. Spamming – I had someone message me four times over the course of a week! It was clear he doesn’t know who I am or what I do, and was probably using a sales drip campaign  or robot to contact me. That’s an immediate turn off! So, I’ve already no’d him before I know him.
2. Not including a note – Do you want a gold star in networking? Always send a personalized message with your connection request! It helps you immediately stand out and starts a conversation.

The Right Way To Network (25:27)

If you’re looking for ‘a way in’ with someone, mutual friends are a great connecting point. If you don’t have any, address something interesting on their profile.

You can also share how you found them. For example, say,  ‘I was on Toni’s profile and you were on the ‘People Also Viewed’ list. I think what you do is really interesting and I’m excited to connect and learn more about you.’ 

If you have no connections and they aren’t on your radar but you found them randomly try this, ‘Hi, I see you work in [their field] at [company], I’ve always been a fan of [company] and I’m also interested in [their field]. I’d love to connect with you and keep learning more about you and what you do.’

Remember, honesty is the best policy.

My Personal Networking Strategy (30:00)

After a lot of trial and error, I came up with a strategy that supercharged my connecting efforts. I call it the ‘Save and Spray’ method. I simply compile everyone I want to connect with, do a deep dive on them, then send them personalized messages all in one sitting. 

This works because it keeps me organized and saves time!

Your Digital Footprint (43:49)

Without a doubt the first thing people do after connecting with you is check your profile. 

For basic tips on a profile refresh, visit helpmylinkedin.com. If you’re looking for advanced help in optimizing your social profiles and networking, my Career Capital course is for you! This 6-week program takes you through the steps to do a ‘deep clean’ of your profiles and give a stellar presentation online.

Networking Pacts (47:00)

When you’re held accountable you’re less likely to flake. This is true when exercising, reaching money goals, and networking. So, your homework this week is to ask someone from the CWK community for help. It’s a meaningful way to move the ball forward and build relationships!

Next Week

Do you hate negotiating? Kwame loves it! No really, he’s figured out how to negotiate everything in his life and views difficult conversations as opportunities. Want to learn how? Me too! Join us next week.

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