#138 | Mini-Workshop: Creating Content on LinkedIn
October 31, 2023
Posting online should feel like you’re talking to your best friend – exciting, natural and always helpful. The only difference? On LinkedIn you have a lot more best friends! In this episode we discussed how to figure out what you should be posting by asking yourself what you like to talk about, what you could spend hours talking about and what you’re good at. Finding something that falls in all three categories can be a bit difficult but once you find your niche you’ll be off to the races and I guarantee content will be flowing from your finger tips in no time.
We tackled the age old question of company vs personal profiles on LinkedIn. In my opinion, LinkedIn is one of the last places on the internet where you don’t have to “pay to play” if your content is well done it will perform well. Using a company page may have a time and place but it’s not the type of content I’m sharing on my page or what I think you should be sharing if you want to position yourself as a thought leader in your niche. At the end of the day, personal pages generally have a further reach and personalize you a bit more.
The final thing we discussed was the question I ask myself to determine whether my content is LinkedIn appropriate. Imagine you’re at an event where all of your colleagues and clients are, what would you feel comfortable sharing there? Maybe you’d break the ice by talking about a recent book you read or even sharing what you did this weekend but always keeping the lens on of “would I be okay with my clients hearing this?” I hope you found this week’s episode helpful and I’d love to see more content from the Coffee With Kim Crew, we’ll all be on team .3 in no time!
Want To Skip Around? Timestamps:
09:13 The why behind posting on LinkedIn
14:48 How to find your niche
19:16 Creating a realistic schedule
21:35 Personal vs company page on LinkedIn
27:15 Tools for content creation
32:00 Learning from other creators
34:44 How to know if it’s LinkedIn appropriate
39:00 How to stop the scroll
Links Mentioned:
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