#208 | Personal Branding for Introverts With Goldie Chan

Think personal branding is only for extroverts? Think again! I had the pleasure of chatting with Goldie Chan, the “Oprah of LinkedIn,” about how introverts can shine in the world of personal branding. Goldie, with her wealth of experience and a new book on the horizon, shares her journey from being a quiet introvert to becoming a leading voice on LinkedIn. She reveals that personal branding isn’t about changing who you are but embracing your unique qualities and using them to connect with others in meaningful ways. Whether you’re a wallflower or a social butterfly, there’s a place for you in the world of personal branding.

Goldie shared the concept of a “loud introvert” and how in the right setting introverts aren’t always the quiet ones in the room. It’s all about finding your voice and sharing it in a way that feels comfortable. Goldie emphasizes that introverts often excel in areas like deep thinking and creativity, which are invaluable in crafting a personal brand that stands out.

Whether you’re posting on LinkedIn or engaging in online communities, showing up regularly is key. It’s not about going viral but about being present and consistent in your efforts. Goldie shares her own experience of posting daily videos and how it helped her build a loyal following. Consistency helps you stay top of mind and builds trust with your audience, making it an essential part of any personal branding strategy.

Lastly, we explored the idea of partnering with extroverts. Goldie shared her experience of learning from extroverted friends and how it helped her grow. It’s a great reminder that collaboration can be a powerful tool in building your brand. By teaming up with extroverts, introverts have someone advocating for them in environments that might be challenging. It’s all about finding the right balance and leveraging each other’s strengths to create something amazing.

Remember, personal branding is for everyone, no matter where you fall on the introvert-extrovert spectrum. With Goldie’s tips and insights, you’ll be well on your way to building a brand that truly reflects who you are.

Timestamps:

11:40 The concept of a loud introvert

15:59 How Goldie defines introvert

23:05 Tips for getting over the cringey feeling of sharing online

27:46 How to help introverts feel heard in meetings

31:50 Tricks for introverts and extroverts partnering up

40:05 Tips for boosting energy before big meetings

43:49 How to show up well online as an introvert

45:52 Consistency and conversation

51:23 Homework

Links:

Goldie’s LinkedIn Courses

Goldie’s new book: Personal Branding For Introverts

Quiet by Susan Cane

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