#182 | The Power Of Video Content On LinkedIn With AJ Eckstein

Entrepreneurship, LinkedIn, Personal Branding

January 21, 2025

People get trapped in a cycle of second-guessing themselves when it comes to producing video content on LinkedIn, held back by “what will people think?” and “I don’t want to look stupid”. Does that hit close to home? If it does, you’re not alone.

I had the pleasure of sitting down with AJ Eckstein, founder of Creator Match, for a coffee chat this week. Just eight months ago, AJ was navigating the corporate world. Today, he’s matching creators with paid brand opportunities on LinkedIn. AJ and I dove deep into the art (and science) of LinkedIn video content. We talked about everything from why raw and unpolished videos often outperform highly produced ones to how to create scroll-stopping hooks that grab attention.

Here are some key takeaways you won’t want to miss:

Every Leap Looks Different Your journey doesn’t need to mirror anyone else’s. The leap that transforms your career (or your mindset) will be uniquely yours.
Strengthen Your Video Content Muscle Consistency is key! The more you create, the better you’ll get. Just like going to the gym you won’t see results right away.
The Art of the Hook A magnetic hook is everything. You only have a few seconds to stop someone from scrolling, so make those seconds count. Try starting with a question, a bold statement, or a relatable story, draw people in with intention.

One of the biggest lessons AJ shared was about embracing discomfort. Growth happens when we step outside of what’s familiar. And remember this: you never know the ripple effect that one post could have. AJ’s story is living proof that with the right mindset, a dash of courage, and plenty of heart, you can step into the best version of yourself—not just on LinkedIn, but in every aspect of life.