#130 | Mini-Case Study: Marketing via Social Media

This week we discussed some surprising marketing tactics. We uncovered some mind-boggling subliminal methods used by celebrities and brands. Prepare to be shocked as we explore a range of unconventional techniques, from discreetly watering the lawn (or something like that) to fashionably strolling into class late. These clever strategies tap into the part of our minds, influencing our perceptions and choices in ways we probably haven’t considered before.

As marketers staying the loop of the latest trends and strategies is crucial but it’s getting harder and harder to spot those trends. That’s why we dove deep into the creative marketing tactics that have emerged in the first half of 2023. By peering behind the curtain and analyzing the outcomes of these celebrities, we can discover how to incorporate these ingenious techniques into our own work.

In today’s social media-driven landscape, it’s more vital than ever to stand out but it can feel impossible with all of the noise on social media. Never fear, there is a way to do this, but it requires some creativity and out of the box thinking. By delving into the realm of subliminal marketing tactics we’ve seen this year, we gained a profound insight into what truly captivates consumers and seizes their attention and how we can copy their homework and use their tactics in our own content. Together, we’re breaking free from the ordinary and elevating our marketing game. (but to be clear this is not me recommending you pee in the grass!)

Want To Skip Around? Timestamps:

05:48 How Rhianna made money at the Superbowl

14:20 Capitalizing on existing moments

20:46 The story behind the slap

26:30 The power of the pause

37:00 Inserting the shock value into your content

43:33 Marketing with no budget

If You Loved Today’s Episode:

1.) You should check out this episode Marketing Tips & Tactics With Brad Batesol

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