#62 | Converting Content To Clients With Alex B Sheridan

Is it happening for you yet? Is the content you’re creating converting prospects into clients? If not, you’re in the right place. I sat down with content creation expert Alex B. Sheridan to get all the details on how to.

Alex, Founder and CEO of Impaxs Marketing, is the go to authority for content creation and social selling for clients ranging from billion dollar companies to soloprenuers. In our conversation he broke down how to get over the fear of sharing, repurposing content, creative strategy and more. You’re sure to leave with tools to get started and remain consistent. Don’t worry about taking notes, sign up here and I’ll send them to you!

Getting Over Your Fear To Share (07:25)

From Alex’s experience working with clients he discovered two major roadblocks most face when sharing content. One, figuring out what and how to share, and two, fearing our efforts will be judged or rejected. His response: Go for it anyway. 

“Sometimes content won’t perform as well as you thought or someone won’t agree with what you say. Let that discomfort stretch you. If you stay in your comfort zone, you won’t get to the next level.”

He also shared actionable steps like focusing on measurables (i.e. how many times you post and engage with others), recording and making videos even if you don’t share them, and dedicating time to practice to help build confidence in creating and sharing content. Plus, I’ll teach you how to promote without sounding salesy, sleez-y in my newest course, Career Capital course.

Quantity or Quality? (15:23)

Wanting perfect results has admittedly held me back from posting. Sometimes I worry so much about the lighting, my appearance, or my script that I find all the time I allotted for recording is up before I’ve even started! I was curious to get Alex’s take on finding the balance between creating quality content and posting consistently. 

“Part of getting to quality is quantity. You have to put in reps to get good at anything from learning Spanish to playing an instrument. You have to get comfortable with being uncomfortable and making mistakes, it’s part of the learning process,” he said. Add in my Ultimate On-Camera Starter Kit and you’ll be ready in no time.

Advice For Beginners (22:08)

If you feel like you’re starting on the Junior Varsity team of content creation use Alex’s tips to get ahead:

• Create selfie videos with your phone to start, you don’t need fancy equipment 
• Use apps like inShot, Kapwing, and Zubtitles for easy editing 
• Document your day and interesting conversations, then turn it into content

And remember, less is more! Social media has trained us to consume information in short form, so do your best to share info in bite-size pieces. 

How to Repurpose Content (28:49)

Repurposing content is the secret sauce to success when it comes to sharing. Alex says the key is knowing what works well on each platform. For example, fast, entertaining videos are best for Tik Tok, educational content thrives on LinkedIn, and casual, fun, storytelling videos excel on Instagram. 

Pro tip: Don’t feel pressured to produce on every social media channel. Get good at one or two platforms you know your audience is on, build your skills and expand from there. 

Using Your Time Wisely (31:51)

We get it. Balancing work and home life is hard enough, so adding content creation to the mix may feel like too much. According to Alex, it doesn’t have to be as time consuming as you think. 

He says setting aside one hour a month to work through twenty ideas that you can turn into video and written content is all you need.

“[In just one hour] you’ll have content for potentially one to two months in addition to your day to day vlogs. If you stick to this schedule there’s no reason you can’t do it,” he shared.

Having a clear process, system, and routine is sure to help you remain consistent.

Speed Round (42:34)

• What is something you have started using or doing lately that you love? A mini bluetooth mic 

• What is the best gift you’ve given yourself in the last year? Taking a weekend to do no work and a recent trip to Nashville.

• What’s the next thing you’re hoping to learn? Learning to be the best at content creation for myself and my clients 

• What are your favorite social media accounts to follow? My clients, Gary Vee, and Dwayne ‘The Rock’ Johnson

Homework: Put together your content calendar

Next Week

Have you ever considered taking a sabbatical? Don’t even know where to start? Me too. DJ swears sabbaticals can actually increase your productivity and even help your business thrive. Join us next week! I have TONS of questions for DJ and hope I’m not the only one who feels lost when it comes to taking time off.

Want Recaps Emailed to You? No problem!: Sign up here to Copy My Homework.

Want To Learn 1 on 1 with Me?: I’m passionate about making YOU stand out at work. After a 45 minute training, Avery (aka my newest shining star) implemented my tactics and got a new job making $60k MORE than the last. Want some of that secret sauce for yourself? Check out more here. 

Join In: Sit down every Wednesday at 1pm EST on LinkedIn Live with world-class CEO’s, founders, experts & executives. Each week we learn from guests and each other how to answer the ultimate question, “What’s working for you?”

Share: If you enjoyed this, please share with others by clicking on the social icons below…