This week I’m sharing insider secrets on how to start producing content on LinkedIn. Learn when and what to post, and how to grow your following. Be sure to pair this with my new LinkedIn Learning course, Launching Your Creator Business. It’s currently available for $free.99, but I’m not sure how long the price will last so take advantage ASAP!
Figuring Out What To Share: The key is choosing subjects you enjoy and are excited about. Your magic content zone will include topics that fit all three of these criteria:
Create A Realistic Schedule: Whether you want to post 1x a week, 3x a week, or 1x a month you’ll need a realistic content schedule. “Realistic” is the operative word here. Start by blocking off time to brainstorm and create. Calendaring the time block will encourage you to keep that meeting with yourself. (feel free to add an accountability partner to your calendar invite so they keep you on track!)
2 Big Content No No’s: There are two things that almost always make your content perform poorly.
12:04 Knowing What To Share On LinkedIn
17:27 How To Create A Realistic Schedule
24:18 When To Post On LinkedIn
33:12 2 Big Content No No’s
40:12 An Insider Secret To Getting More Views
44:38 How To Grow & Other Questions
Launching Your Creator Business – my latest LinkedIn Learning Course
Oh & be sure to vote for Abby here!
Software To Use:
People To Follow:
Q: For live interviews do you plan a script or improvise?
A: I’ve seen both methods work, but I like to feel like we’re actually in a coffee shop when the conversation flows naturally around our subject.
Q: What is the best approach to get the first 100+ followers on a new company page?
A: Shamelessly ask friends and family to follow. Make it as easy as possible for them to do so.
Q: Please explain impressions vs engagement.
A: An impression happens when a post is viewed, read, or watched. Engagement means followers have commented, liked, or shared as well.
Q: Is there a magic number for followers?
A: No, but there is a magic number for connections. 500! Get there as soon as possible! It looks great on LinkedIn and no one knows if the number is 501 or 5000.
1.) You should check out the episode on Leveraging LinkedIn.
2.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.
3.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!
4.) Leave a positive review on any podcast platform (shameless, but someone’s gotta say it right?!)
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Want To Learn 1 on 1 with Me?: I’m passionate about making YOU stand out at work. After a 45 minute training, Avery (aka my newest shining star) implemented my tactics and got a new job making $60k MORE than the last. Want some of that secret sauce for yourself? Check out more here.
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