#74: LinkedIn Live: Tips For Getting Started

If you’ve ever wanted to host a Linkedin Live, now is your time! When the platform announced everyone had access to the feature I was inundated with questions on how to get started. 

In this week’s Coffee With Kim, I’ll answer them all! 

For my guest, I brought none other than the woman behind the magic, my assistant, Shelby Merryweather. Together we’re lifting the curtain on all the moving parts and sharing exactly what you need before, during, and after your live show to be successful. 

Why You Should Go Live (06:24)

Success on social media requires consistency, authenticity, and original content. On LinkedIn, live shows are the easiest way to give all three at once. You’re able to form connections and build trust with your audience by interacting in real time. 

Plus, unlike regular posts, your tone won’t get lost in translation and your lives are available to everyone in the LinkedIn universe – it’s a great way to make new connections!

Pro tip: Eliminate the nerves with the Ultimate On-Camera Starter Kit.

Essentials For Live Video (11:40)

Before hopping in front of the camera for a LinkedIn Live session you must have three things:

1. Creator Mode turned on + a completed application – Don’t worry you WILL be approved. Visit turnoncreatormode.com for help with this.
2. A third party streaming tool – We use Streamyard. It’s user friendly and there’s a free option.
3. Outline + Topic – Deciding on a topic keeps you organized and attracts the right audience. 
4. A great set up – Try out our favorite tools!

What do I talk about? (16:50)

Many people tell me they hesitate to go live because they don’t know what to talk about. 

Shelby has the perfect solution. 

“Share your expertise, your industry predictions, or highlight a guest. You can also share what you’re working on or answer frequently asked questions. Tell your audience something they don’t know or make things easier for them to understand. Overall, provide value.” 

Providing value is key to keeping your audience engaged and coming back for more!

Tips While Live (24:40)

Shelby and I used to spend 10+ hours a week prepping for Coffee With Kim! After 75 shows here’s what we learned:

• Eliminate distractions – Put your phone on airplane mode, turn notifications off, move pets and children to another room.
• Keep eye contact – Your audience will notice your eyes wandering. Stay focused, remember you only get one take! 
• Keep the audience engaged – Talk directly to your audience and don’t wait until the end to answer questions.

Master LinkedIn Live by signing up for even more tips here! 

How To Repurpose Your Content (31:30)

Days of content can come from one LinkedIn Live session!

Long posts to continue the convo with subtopics on your page and in the comments. Short video clips share exciting or insightful moments. And quotes make for great tweets and captions for posts on all platforms.

Maximize your content efforts by sharing info from a live you attended. You’ll introduce your connections to someone new and add value.

Building a Following (41:30)

As you build your following, remember numbers matter but not as much as having the right people. It’s better to have 50 super engaged people than 600+ people that aren’t your target audience. 

Being consistent will help the right people show up. Always invite and remind connections of your upcoming live! Keep the conversation going after the session in your DMs and posts. 

Fast Pass To LinkedIn Live (44:30)

You could spend 10+ hours a week learning how to do this on your own or you could use a fast pass. – Trust me the latter is the way to go!

If you want even more information about going live on LinkedIn, sign up for Shelby’s Mastering LinkedIn Live course. In it you’ll learn all the steps we take to make Coffee with Kim happen weekly, plus cheat codes for an efficient prep, live, and post process.

Is one-on-one attention more your speed? Choose the Premium Package to work directly with Shelby to get your live up and running. Don’t wait, this option is available for a limited time only!

Next Week: Our final coffee meeting of the year is next week! We’ll be deep diving into goal setting and preparing for a successful 2022! Don’t miss it – RSVP here.

Want Recaps Emailed to You? No problem!: Sign up here to Copy My Homework.

Want To Learn 1 on 1 with Me?: I’m passionate about making YOU stand out at work. After a 45 minute training, Avery (aka my newest shining star) implemented my tactics and got a new job making $60k MORE than the last. Want some of that secret sauce for yourself? Check out more here. 

Join In: Sit down every Wednesday at 1pm EST on LinkedIn Live with world-class CEO’s, founders, experts & executives. Each week we learn from guests and each other how to answer the ultimate question, “What’s working for you?”

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