#103 | Getting More Customers With Kristina Paider
September 12, 2022
I always rave about the power of connections and community and this Coffee With Kim is a direct result of tapping into that resource. When I asked Liane Davey for suggestions on pros that could help us better tell our story, she immediately introduced Kristina Paider.
The world class marketer and author of ‘The Hollywood Approach: Script Your Life Like a Hit Movie and Live Your Wildest Dreams’, joined us to teach how to refresh our stories and tell them new clarity and passion.
I don’t know about you, but I want to star in my own movie – even if it’s just in my head – and make it an Academy Award winner! If you feel the same, use Kristina’s tips, backed by neuroscience and decades of marketing, journalism, and Hollywood experience, to share your story today!
Top Three Takeaways From The Converstaion
Why Is Your Story Important? If you don’t think the story you’re living and telling is important it’s time to get back to doing things that light you up. When you’re not at your best, ask yourself the question again. It serves as a litmus to know when you need to refresh your personal experience.
Owning Your Character’s Strengths & Flawesomeness: Whether you’re telling your story socially, for business, or for your personal legacy, Kristina says the key is to be authentic. Additionally, the context in which you are telling the story is super important!
Let these three components help shape the way you share.
- Audience – Know who is in your audience and what they want from you.
- Time – Remember how long you have to tell your story, and get to the point quickly.
- Tone – What feeling do you want to invoke? Adjust your tone to fit the message you want to get across.
Written Stories Like Resumes And Bios:
Even with a Marketing degree and years of experience, Kristina admits that it’s hard to share a written story succinctly. That’s when you leverage your community.
“The most challenging part of writing is usually the one sentence logline, not the lengthy action scene. If you’re facing this, find a resume writers group, friends, or mentors to help you roll up your experience.”
Want To Skip Around?
04:34 Why Is Your Story Important?
08:40 Owning Your Character’s Strengths & Flawesomeness
14:25 Telling Your Story When You’re Scared Of Judgement
17:07 Written Stories Like Resumes And Bios
22:15 Using Story Forensics
27:00 How To Tell The Story Of A Company
32:40 Speed Round Questions
Links Mentioned
Books To Read:
The Four Fold Way by Angeles Arrien
People to follow:
If you enjoyed today’s episode:
1.) You should check out the episode on Telling Your Story With Jess Ekstrom.
2.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.
3.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!
4.) Leave a positive review on any podcast platform (shameless, but someone’s gotta say it right?!)
5.) Subscribe for new episodes every Tuesday on your favorite podcast app.
Connect with me over on the socials!
Instagram + TikTok: @kimkaupe
LinkedIn: https://www.linkedin.com/in/kimkaupe/
Want To Learn 1 on 1 with Me?: I’m passionate about making YOU stand out at work. After a 45 minute training, Avery (aka my newest shining star) implemented my tactics and got a new job making $60k MORE than the last. Want some of that secret sauce for yourself? Check out more here.
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